NEW! Artist Resources Digital Images Guide Marketing your Site	Username: Password:   Forgotten Password?
Online guide for artists that helps you market your website. Once you have completed your website with artsCurator and have published your site, you will need to tell as many people about your artwork as possible. It is not enough just to build a website and hope your customers will come by themselves. Here are some steps which can help you increase traffic to your website and hopefully increase sales of your work. Search Engines The easiest step you can take is to make sure you have completed the search engine information form in the artsCurator software. This is found in the 'Web Pages' section under the 'General' tab. These form fields will automatically add the necessary code to your web pages to optimise your site for search engines. Search engines will automatically come and rank your website, however, you can speed up this process by registering with them. The most popular search engine is Google. You can register with Google here: Google Registration Google also has different advertiser options if you don't mind paying a small amount to get your website listed in the top or right hand side of search results. Information on this can be found here. Swapping Links However, although these steps are very important, the best way to get a high listing or ranking on search engines, is to get as many people as possible to link to your website. Check your local business directories to see if you can get them to add a free link to your website. Some web administrators will swap links with you, artsCurator allows you to add links onto your site pointing to other sites to make this possible. If you cleverly choose where your site is linked from, by choosing websites that your customers might be looking at, you can drive the correct type of customer who is most likely to buy something on your website. The more links to your site, the more important search engines will think your site is. If you really want to become an expert and search engine optimisation, try some of these books: Search engine optimisation and web marketing books / video: Good Old Fashioned Marketing There is no substitute for off-line marketing for your website. Some ideas you can try are: Print some flyers with your website address on and leave them at exhibitions and galleries Get some business cards made up with your web details on Talk to as many people as possible and hand out flyers etc about your art and website. Include your website address in every piece of literature you send out or have at your exhibitions. Word of Mouth The best marketing of all comes from personal recommendation. If you can get family and friends to tell as many people about your art as possible by handing out flyers with your website address on, this will bring many customers who are already interested in what you are doing to your website. Good Luck with your marketing! Remember, it can take awhile to become successful! Keep putting your name and web address around as much as possible.